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| Six Ways To Generate Buzz | Lois Kelly |
| Nine Themes That Get People Talking | Lois Kelly |
| Succeeding in a "talk" marketing World: Remove these five obstacles | Lois Kelly |
| Listening + Storytelling = Persuasion | J.R. King |
| 5 Ways to Make WOM Matter to Skeptical CEOs | Lois Kelly |
| 2007 Marketing Predictions: More "Jon Stewartizing," Mash-ups and Marketing Nerds | Foghound |
| Risk, Reputation, and Relationships: How To Influence Stakeholders And Run a More Profitable Business | Walter J. Carl, Lois Kelly and Jonathan Feinstein |
| 2006 Marketing Predictions: 10 Trends That Are Heating Up | Foghound |
| Beyond Buzz: The Next Generation of Conversational Marketing | Lois Kelly |
| Marketing is a Conversation | Lois Kelly & David Maister |
| Mind the Gap: Making Brand Conversations Real, Relevant & Repeatable | Foghound |














