Thursday, May 3, 20072007 Marketing PredictionsFoghound presents their 2007 marketing predictions as well as a recap and report card on their 2006 marketing predictions. Timeline: Thursday, April 26, 2007Make Meaning, Not BuzzA keen understanding of the human learning process and the ability to ask the right questions are both instrumental in accessing a company’s core identity or point of view. Learn to structure your questions to get the most meaning from conversations. Timeline: Thursday, April 19, 2007Building a "talk" cultureIt is common that there be a certain amount of nay saying with any new approach. Learn some of the common walls that conversational marketing comes up against and strategies to combat these obstacles. Timeline: Thursday, April 12, 2007Have a fresh point of viewAll companies have a point of view and that point of view is what distinguishes them within an industry. The key to this powerful marketing tool is asking the right questions. Timeline: Thursday, April 5, 2007Shift to a conversational marketing mindsetIn today’s marketing environment, several factors call for what is beyond the presentation of facts and capabilities. Learn five reasons why conversational marketing is of growing importance in the modern marketing climate. Timeline: Thursday, March 29, 2007What is Conversational Marketing?Foghound partners, Lois Kelly and Janet Swaysland, tell us about the origins of the new book, Beyond Buzz. They also explore the term "conversational marketing". Timeline: |
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