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Positioning & Messaging

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articles
title author
Nine Themes That Get People Talking Lois Kelly
blog posts
title posted by posted on
Dove, Axe Controversy: New Chapter in Marketing? Lois Kelly November 26 07
Marketing Colleges: Lessons from Dickinson College Lois Kelly November 19 07
Unusual scientfic reason for why John Edwards is lagging Lois Kelly October 28 07
Cure for research fatigue? Lois Kelly October 17 07
If Budha were a CMO Lois Kelly October 16 07
Finding the words for new concepts Lois Kelly October 12 07
More dumb obsessing over tag lines: Wal-Mart Lois Kelly September 24 07
Getting the Blue Cross elevator pitch in a Kansas City elevator Lois Kelly September 12 07
The emotional detachment problem: CEOs, sales, marketing messages and Democrats Lois Kelly August 5 07
Branding salad bar Lois Kelly August 2 07
Wall St. Journal: Reviving a Beer Brand One Bar Stool at a Time Lois Kelly July 2 07
Why non-profits need Robin Hood Marketing Lois Kelly June 19 07
Two more reasons to lose the misplaced obsession with logos and tag lines Lois Kelly June 6 07
Jenerous Marketing Podcasts Lois Kelly May 17 07
Is United trying to make me hate them? Lois Kelly April 26 07
Let consumers control more than ads Lois Kelly April 17 07
Bad Marketing Decisions: Have a Happy Period Lois Kelly April 6 07
Car Crazy Marketing Decisions Lois Kelly April 6 07
Two marketing skills that matter the most to GE Lois Kelly February 9 07
Nortel CMO on the 21st Century Marketing Executive Lois Kelly February 9 07
Giving marketing a 'heart transplant' Lois Kelly December 20 06
Engaged or oblivious? Lois Kelly June 19 06
Innovative Marketing Conference takeaways Lois Kelly June 10 06
9x marketing gains, losses, inertia Lois Kelly June 6 06
Brand Building in Web 2.0 Janet Swaysland June 2 06
Positioning and messaging is not an option Lois Kelly February 16 06
The 'hounds digital story Lois Kelly February 3 06
More on 2006 predictions Lois Kelly December 21 05
U2 Marketing Lessons Lois Kelly November 28 05
Friendliness? Lois Kelly November 23 05
CA: Good intentions but muddled marketing Lois Kelly November 15 05
Red Sox & Wal-Mart: PR or Leadership Problems Lois Kelly November 3 05
BIF-1 Innovation Summit: Seeing new possibilities Lois Kelly October 21 05
Advocates & Identity Lois Kelly October 13 05
Takeaways from the International Word of Mouth Conference Lois Kelly October 12 05
Fat or Fabulous? Lois Kelly September 9 05
Summer house 'poems' & marketing conversations Lois Kelly July 18 05
Message Madness: Catholics & Democrats Struggle for Relevancy Lois Kelly April 5 05
UFO Marketing Lois Kelly February 18 05
Marketing development to communities: taking a new point-of-view Lois Kelly November 23 04
The bland merging with the blind: What will Sears & Kmart promise the consumer? Lois Kelly November 22 04
Travelocity's marketing needs to connect the dots Lois Kelly November 12 04
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