How to engage with people in a Web 2.0 world that makes sense for your business?
We help companies:
- find interesting ideas to talk about in all marketing, sales and PR programs
- write, interview and speak in new conversational styles
- use new communications analysis tools
- overcome organizational obstacles and silos
- operationalize listening to gain insights
All of our work is designed to move the business forward—generate more leads, shorten sales cycles, improve marketing productivity, build stronger customer relationships.
Some specific programs:
1. Create an industry thought leadership community for a bigger seat at the table
Imagine that anyone who is anyone in your industry stopping by your place every day to get the inside track into what s happening in the business. By creating editorially-independent thought leader blogs, written by influential industry bloggers as well as people from your company, we help your blog become a destination, and a source that gets blogged about throughout the social media ecosystem. These influential bloggers also become a trusted advisory board, reporters at industry events working on behalf of your branded community, and a sounding board for lead gen ideas, white paper content, and research surveys. Part relationship building, part reputation building, these communities are becoming invaluable to companies who are driving to lead their industries.
2. Get much more from your current blog program (or get started):
Most companies are getting less than 10% of the potential value of their blogs because they view it as just another communications channel. We’ll show you how to engage your readers, brainstorm ideas that make blogging much more interesting and easy to do, get involved in relevant industry conversations beyond your blog, and get valuable insights from blogs that can be leveraged in your lead gen, sales, customer communications and PR programs.
3. Get your organization up to speed on conversational marketing, social media and Web 2.0 with our professional development and strategic planning services
Without good hands-on learning about the how-to of Web 2.0, you can’t realize its benefits. What’s hyped in the media or working for one company may not work for you, or could go awry if done wrong. We have been working with social media for over 12 years now, and we know how to make it a meaningful complement to more traditional business operations. Our strategic planning and advisory services, workshops, coaching programs, and guidance on new tools and techniques will help you ramp up your entire organization and get necessary buy-in.
4. Reinvent your events and advisory boards with innovative and exciting new formats
Our Business Raves and Customer Think Tanks bring together key individuals to discuss topics of interest to them and you. Conversations take place over the short-term or long-term, online or off. The events deliver the same results as a traditional advisory board, focus group, sales meeting, or customer feedback survey, but leave the boredom and tired format of traditional meetings behind. Business Raves are mini-conferences where participants come to see each other and socialize, hear a knowledgeable speaker or discuss important business topics. You are the host; you can set the topics, participate in the conversation, and offer food and drink.
