Lois Kelly gives highly-rated keynote and workshop talks based on her “Beyond Buzz” book—great for marketing and sales kick off meetings, professional associations and company training.

Sample topics:

*Beyond Buzz: Succeeding in a Conversational Marketing World

*Friending: How Social Networking is Transforming Marketing

• The missing ingredient in value and solutions selling: stop selling and start a conversation – shifting from bullet points to relationship-building in ales presentations

• Beyond vision and mission: why every company needs a point of view, and how to tap into POVs that set your organization apart and power up marketing, PR and sales in a unified way

• Way beyond buzz: how to successfully use word of mouth marketing in B2B and professional services marketing

• What people talk about: nine themes that get attention and how to use them to juice your marketing, PR, social networking, executive communications programs

• Conversational marketing 101 for your PR, marcom, sales teams.

• Turning employees into word of mouth advocates.

Recent speeches:

*Marketing and advertising
American Marketing Association
Ad:Tech
The Marketing Executives Network
The Innovation in Marketing Conference at Columbia Univ.

*Public relations and corporate communications
International Association of Business Communicators
New England Society of Health Care Communicators
New England Publicity Club

*International conferences
International Word of Mouth Marketing Conference (Germany)
The Marketing Conference (Estonia)

*Health care
GlaxoSmithKline
Mass. Assisted Living Facilities Assn. annual conference
New England Society of Health Care Professionals

*CEO audiences
Sapient Executive Summit
Providence Business Expo

*Higher education
The American Marketing Association Symposia on Higher Ed Marketing

*Travel
ColletteVacations