| Lois Kelly, author of Beyond Buzz: The Next Generation of Word of Mouth Marketing, believes the root cause of many business and marketing problems is communications. She’s dedicated her career to helping companies talk about their companies and issues in ways that get people to buy, believe and change, no matter how complex the topic or how competitive the market. Clients have included SAP, Sun Microsystems, Sapient, FedEx, The Business Innovation Factory, Hyperion, eRoom, Copernicus, Orange, and SAS Institute.
Lois’ articles have appeared in USA Today, The Wall Street Journal, Brandweek, Advertising Age, and Adweek, and she frequently speaks at conferences on marketing and communications throughout the world. Lois is a board member of the Tony-award winning theater, Trinity Repertory Company, and is an advisor to Northeastern University’s fast-growing Communications Studies program.
What the heck is a Foghound?
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Janet Swaysland believes the best ideas are the ones that get off the page and really happen. So she helps clients understand what’s important to the people they care about and then focus, inspire and organize to make real change. Before co-founding Foghound, Janet was U.S. president of global communications firm Brodeur Worldwide, an Omnicom company. She managed five US offices, was a member of the global executive team, and served as chief client service officer, consulting with leading brands including Toshiba, RIM (BlackBerry), MasterCard and numerous emerging technology clients.
Janet is cited as a role model in David Maister’s book, Practice What You Preach: What Managers Must Do to Create a High Achievement Culture.
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